品牌形象設計 _一套日式餐廳品牌形象的自白

2019-04-24

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近些年受日本設計風格的影響,中國設計界也掀起了一股日式簡約設計風潮,從此業界多了一個設計關鍵詞“日式”。甚至許多甲方讓乙方設計時口中說多最多的也是“日式”,其實“日式”并非源于日本究其根源還是中國傳統文化的另一種展現形式。


稍微知曉一些歷史的設計師都知道,日本從漢朝開始就一直深受中國文化的影響和熏陶,連最早的國名都是漢武帝所賜“倭國”,“倭”的含義最早源于早期的日本人因身形矮小而得其名。甚至連文字都取自中國漢字的部分筆畫和邊傍,可以說日本的母體文化歸根到底還是出自中國。


為什么現在“日式”風在中國很受歡迎?一方面大家是中國人對中國文化調性的東西是很有親切感的并沒有排斥,另一方面由于整個設計教育體質的影響和設計認知的偏差總認為高大上的東西就是西方現代設計的審美而長久的忽視了本土文化的魅力,甚至很長一段時間里大家只要看到設計里面有英文的出現就是高大上的設計,這是一種極度的審美偏差。現在國內有很大一部分設計人都意識到了這個問題,都以不同的方式努力回歸并發掘我們的主體文化,而長久的西方審美疲勞之后突然眼睛看到了一些不一樣的東西之后自然而然的產生了對新鮮設計的新奇感。

 

 

In recent years, influenced by Japanese design style, Chinese design circle has also set off a trend of Japanese simple design, since then, the industry has more than a design keyword "Japanese".Even when party a asks party b to design, what party a says most is "Japanese style". In fact, "Japanese style" is not originated from Japan but is another manifestation of Chinese traditional culture.


Designers with a little knowledge of history know that Japan has been deeply influenced and influenced by Chinese culture since the han dynasty. Even the earliest name of the country was "Japan" granted by emperor wudi of the han dynasty.Even the characters are taken from some strokes and edges of Chinese characters. It can be said that Japan's maternal culture comes from China after all.


Why is Japanese style so popular in China now?On the one hand, we are Chinese tonal things about Chinese culture is of great kindness has not rejected, on the other hand because of the influence of the whole design education constitution and design of cognitive biases always think things on tall is the western modern design aesthetic and for a long time to ignore the charm of Chinese culture, even the very long period of time as long as you see the design on the inside there is the emergence of English is tall design, this is a kind of extreme aesthetic deviation.Now a large number of designers in China are aware of this problem, and they all try to return to and explore our main culture in different ways. After a long time of western aesthetic fatigue, they suddenly see something different and have a sense of novelty for new design.

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