Songhe Wine Group

宋河酒業集團

悠久的宋河酒文化中最突出的是老子的道家思想,然而如果我們把中國的“山”、“石”、“水”與“道家思想”聯系在一起靜心思考,不難發現它們之間有著千絲萬縷的關系,寄情于山水不僅是道家的一種情懷也是道家思想最高智慧的承載。因此本次設計就圍繞這種關聯展開的,“山”包羅萬象、可大可小作為瓶型的造型具有很強的可塑性和伸縮感可以根據不同的需要調整大小比例,“水”作為萬物之靈是這座“山”的靈魂所在 暨深藏于瓶中的酒,“石” 敦厚樸實作為分酒器具有重情、誠意的寓意。三者雖然表現形式不一,但通過道家思想的串聯渾然一體、緊密相聯。

宋河高端定制酒包裝策略設計
 

悠久的宋河酒文化中最突出的是老子的道家思想,然而如果我們把中國的“山”、“石”、“水”與“道家思想”聯系在一起靜心思考,不難發現它們之間有著千絲萬縷的關系,寄情于山水不僅是道家的一種情懷也是道家思想最高智慧的承載。因此本次設計就圍繞這種關聯展開的,“山”包羅萬象、可大可小作為瓶型的造型具有很強的可塑性和伸縮感可以根據不同的需要調整大小比例,“水”作為萬物之靈是這座“山”的靈魂所在 暨深藏于瓶中的酒,“石” 敦厚樸實作為分酒器具有重情、誠意的寓意。三者雖然表現形式不一,但通過道家思想的串聯渾然一體、緊密相聯。


The most prominent thought is Lao Tzu’s Taoism in the long cultures of  Song River Wine. However, if we think  about quietly Chinese "mountain", "stone", "water" linking  "Taoism" , you will find a close relationship between them. Because it is not only Taoists’ feelings and also is the highest wisdom of Taoism that the feelings is placed in the mountains and waters. So the design focus on the association. "Mountain" consisting everything as the bottle shape, the size of which can be adjusted  according to different needs, has very strong plasticity and a extended sense. The "water" as  the intelligent part of the universe, which is the soul of the  "hill", is the wine inside the bottle."Stone" which is simple and honest as wine decant expresses heavy sentiment and sincerity. Although they have different forms of expression, but there is  an integral whole and closely connected with Taoism.

 

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